Monday, April 22, 2013

J 61 Newswriting Final Spring 2013

Background info: The famous San Francisco corner of Haight Ashbury is synonymous with hippies, drugs and the counterculture revolution of the 1960s. This unique neighborhood celebrates its counterculture history every year with a street fair that draws a unique crowd of tourists, hippies, businessmen, hookers and any and everyone else you can imagine. This year’s Haight Ashbury Street Fair will be held June 9, 2013.

Your final will be a two-part assignment related to this street fair.

Part 1: Write a press release promoting this event. Imagine you work for one of the vendors sponsoring the fair. Write a descriptive, colorful press release capturing the flavor of what makes Haight Ashbury one of the most celebrated neighborhoods in the world.

Part 2: Produce a one-minute news broadcast and write a TV news broadcast script on this unique event. The video will be aired before the event so you will need to talk about the event giving the viewer an appreciation of why Haight Ashbury is so special. You will also need to include basic information such as the date, time and location of the event – information people will need who might want to attend. Incorporate images or video from the Internet that will symbolize this iconic neighborhood. The video needs to be one minute long and posted on YouTube. You need to follow your broadcast script in your video. Stick closely to the script and time your broadcast. The closer your video sticks to the one-minute time limit the better.

Grading: It will be based on the quality of the writing in your press release and your TV broadcast script. The video will be graded on professional broadcast journalism standards based on the video’s creativity, your professionalism and your ability to deliver valuable information within the confines of one minutes. It’s important to stay as close as possible to the one-minute time frame.

Deadline: The video, broadcast script and press release deadline is Tuesday May 7 at the beginning of class. See the website www.haightashburystreetfair.org for additional information.

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