Chapter 8
What are the differences between presenting the news online from printing traditional stories in a newspaper?
How are reporters and newspapers adapting to new technologies?
How do readers navigate through online news sites?
Know what media convergence is and the impact it's having on the news industry.
Know the impact the blogs and bloggers are having on the industry.
Be familiar with the textbook's five tips for creating readable, user-friendly news stories for the web.
Chapter 10
Know the differences between presenting information for newspapers and public relations clients.
How is public relations defined?
Be familiar with the differences in the goals of a reporter and a public relations practionner.
Understand the differences between public relations and advertising.
What are the steps involved in planning a public relations strategy?
Know the 10 tips in the textbook for writing a better news release.
What steps should be followed in writing a news release?
Be familiar with the differences in distortion, spinning, doublespeak and lying.
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